Bachelor Program

Bachelor of Business Administration (BBA)

TAU Bachelor program in Business Administration incorporates various management skills to the students in a more interactive manner. The program will equip the students to face the business environment with lot of confidence and also will kindle the underlying skills of the students to face the global business challenges.

The program Nurtures the student’s potential, enabling them to face the future with confidence and determination.


Program Specification

2 years 

  • Diploma holders in relevant stream

  • Helps students to understand the contemporary theories as well as the best practices in operating small businesses and non-profit organization
  • It fosters sound fiscal practices through analysis of financial statements and establishment of accounting procedures
  • Program is designed to focus on self-directed study contents which are normally uploaded in LMS
  • Book reviews and Article reviews help the students to develop their learning ability as well as to enhance their knowledge
  • Capstone projects and Research work would enhance the student’s knowledge regarding the real time scenarios of business across the globe

  • General Management
  • Human Resource
  • Finance
  • Marketing
  • Entrepreneurship
  • Retail
  • Production and Operation Management
  • Supply Chain and Logistics Management
  • Banking and Insurance Management
  • Project Management

Trimester Subject Code Subjects Credits
I BBA101 Principles of Management 4
BBA102 Business Economics 4
II BBA103 Business Communication 4
BBA104 Principles of Marketing 4
III BBA105 Organizational Behaviour 4
BBA106 IT Tools and Applications in Business 4
  BBA1BR Book Review 2
  BBA1CP Capstone Project 2
  BBA1RP One Week Residency Program (2 Mandatory out of 3 program per year ) 2
IV BBA201 Financial Accounting 4
BBA202 Business Law 4
V BBA203 Human Resource Management 4
BBA204 Business Ethics 4
VI BBA205 Management Information Systems 4
BBA206 Concepts of Digital Marketing 4
  BBA2BR Book Review 2
  BBA2CP Capstone Project 2
  BBA2RP One Week Residency Program (2 Mandatory out of 3 program per year ) 2
IV BBA301 Research Methodology 4
BBA302 Quantitative Techniques in Management 4
V BBA303 Industrial Relations and Labour Laws 4
BBA304 Production and Operations Management 4
VI BBA305 Advertisement and sales promotion 4
BBA306 E-Commerce 4
  BBA3BR Book Review 2
  BBA3CP Capstone Project 2
  BBA3RP One Week Residency Program (2 Mandatory out of 3 program per year ) 2
X BBA401 Elective 1 4
BBA402 Elective 2 4
XI BBA403 Elective 3 4
BBA404 Elective 4 4
XII BBA4PV Bachelor Project and Viva voce Examination 14
BBA4RP One Week Residency Program (2 Mandatory out of 3 program per year ) 2
    Total Credits 120

College of Business & Management


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