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Why opt for a Bachelor of Science in Marketing? Firstly, a marketing degree helps you step into the fast-paced business world. It enables you to stand firm and grow your career in the competitive and unique customer markets. It is a versatile degree that allows you to work in any niche and industry.
Along with its great earning potential, a bachelor’s degree in marketing will help you gather skills and expertise to fit into any requirement. The program can help you equip yourself to take on many roles. You can work independently, manage a team of marketers, or even get hired at a marketing firm. The career opportunities that come with a bachelor’s degree in marketing are almost endless because of the need for skilled marketers.
Every top-notch university broadly provides two types of marketing degrees:
If you are a beginner wanting to take your first step in marketing as a career, an associate degree program will suit your needs the best. It will help you get an entry-level job like marketing office assistant and media assistant. Internet marketing, marketing and sales, and fashion marketing are areas in which various universities conduct an associate degree program. However, we’d recommend a bachelor’s degree if you aim to gain further expertise in the field.
A BSc degree in marketing equips a student with the skill set and knowledge needed to understand trends in the field. For example, customer relationship, sales behavior, core marketing principles, general business landscape, etc. Besides, students can keep pace with the latest management trends and understand the theories and philosophies of the same.
There is plenty of online BSc (marketing) degree programs available. And being an ECZ Grade 12 pass-out / working professional, you can always go for an online bachelor’s degree in marketing. Online programs are the best for people looking for a flexible yet accelerated marketing degree. An online program is a boon to all those working professionals who do not want to lose their job at the cost of their education.
In addition, an online BSc degree in marketing is as significant as a marketing degree pursued full-time. An online program allows students to manage their time while achieving their targets in a short period.
The bachelor’s degree indicates that the student has a skill set that will benefit the employer in the long run. In addition, here are the top five benefits of having a Bachelor of Science in Marketing:
- The ability to formulate an integrative business project by applying multidisciplinary knowledge.
- The capacity to demonstrate awareness of business law and business environment contexts.
- The potential to handle customer relationships better and then apply product planning and branding strategy.
- You will develop a clear concept about current digital technologies, marketing trends, and IT applications.
- The ability to implement advertising and sales promotion strategies.
Since the marketing field has a wide variety of scopes, below mentioned are only a few of those you can go for:
- Marketing assistant
- Public relation specialist
- Sales manager
- Market research analyst
- Social media manager
- Media planner
- Brand manager
As mentioned earlier, a BSc degree in marketing will open up many potential job roles and higher income. After completing the BSc (marketing) degree program, your salary will mainly depend on the job industry, experience, and location. For instance, the average annual wage for a marketing manager is ZMK 27,000. In contrast, a marketing specialist earns a yearly salary of only ZMK 18,000.
On the other hand, global marketing managers can make as much as $103K a year. With a constant demand in marketing, job seekers must follow up regularly with the latest vacancies that pop up. It will not only help them remain updated with the ongoing opportunities but also allow them to apply for various unexplored positions.
Like every other industry, there are various professional organizations in the field of marketing and advertising. The most renowned and popular name on the list is The American Marketing Association (AMA). Other names in the list include:
- Association of International Product Marketing and Management (AIPMM)
- Association of National Advertisers
- National Association of Sales Professionals
- Sales and Marketing Executives International
- eMarketing Association
- Social Media Club
- Association of Network Marketing Professionals (ANMP)
- Legal Marketing Association (LMA)
- Society for Marketing Professional Services (SMPS)
These organizations offer a lot of benefits to their members. The ability to network with other professionals, better job offers, and referrals are benefits of being associated with a professional marketing organization.
Further, these organizations offer continuing education opportunities, seminars, webinars, and presentations to their members to keep them updated about the latest trends in management. These organizations are also a great boon for freshers who are new to the job market and are looking for a breakthrough.
Now that you know well what the Bachelor of Science degree in marketing is capable of providing you, it’s time that you prepare well for your ECZ grade 12 exams. Our main selection criteria for a BSc degree in marketing include the applicant’s academic, personal, and extracurricular abilities. Candidates are also examined based on educational background, age, and intended course of study. Further, our blended learning program allows you to have self-directed hours, assessment time, workplace training, assignment writing, online learning, and fieldwork.
Register today to gain the upper hand in the global, expansive marketing field.